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How to Post on Instagram as a Wedding Photographer

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PHOTOGRAPHER + EDUCATOR

My goal with every single shoot is to preserve your unique relationship in its most authentic and adventurous form, creating memories that resonate and stories that last a lifetime. After all, you only get one life, so fucking live it 🤘🏼

But my passion doesn’t stop there. I also love sharing my expertise and insights with fellow photographers, helping them grow and elevate their craft. Whether it’s through mentorship, behind-the-scenes guidance, or sharing tips and tricks I’ve learned over the years, I’m here to support others in capturing moments that matter just as much. Let’s create, learn, and live boldly—together.

CHANTEL ZETTEL

FREE PDF GUIDE

GET IT HERE

Hey there, fellow wedding photographers! Let’s have a little chat about Instagram because, let’s be honest, it’s the platform that has completely transformed how we share our work and connect with clients.

For me, Instagram isn’t just a place to post pretty pictures—it’s like my digital business card, my portfolio, and a space where I can truly showcase the love stories I get to capture. It’s where potential clients first discover my work, where couples fall in love with my style, and where I get to interact with the most amazing people!

If you’re looking to up your Insta game and really make your posts count, I’ve got some tips for you.

Let’s dive in!

1. Showcase Your Best Wedding Moments!

Think of your Instagram feed as your personal highlight reel. Every post should show off your style—whether you’re all about those candid moments, dreamy light, or gorgeous bridal portraits. I’m always curating my feed to reflect THE BEST OF THE BEST.

Tip: I love using Adobe Lightroom to keep my aesthetic consistent. Trust me, a cohesive look really makes your profile pop when couples are scrolling through!

Pro-Tip: One of my FAVORITE WAYS to create engaging posts is with seamless carousel images! They let you showcase multiple photos in one post, telling a more complete story. If you’re looking for a great way to design these, I highly recommend checking out my carousel template. It’s perfect for creating visually stunning, cohesive posts that truly highlight your work. You can find it here!

2. Write Captions That Tell a Story

While your photos do most of the talking, don’t underestimate the power of a good caption. I love sharing little stories behind the shots—like that teary-eyed first look or the sweetest dance floor moment. It’s a great way to connect with your audience and give potential clients a taste of the experience you create!

If you’re looking for more inspiration on crafting the perfect captions, check out my blog, Perfect Captions for Your Wedding Photography Posts: A Photographer’s Guide. It features OVER 100 pre-made captions that will save you time and make your posts really pop, keeping your audience engaged and hooked!

Hashtag Strategy: I’m all about wedding-specific hashtags like #WeddingPhotography, #BridalPortraits, and #RusticWedding. They’re perfect for reaching more people who are looking for exactly what you offer!

3. Tag Everyone: Vendors, Venues, and, of course, the Couple

Weddings are all about teamwork, right? I always tag the amazing vendors I work with—from the florist to the makeup artist—and of course, the venue and the couple. It’s not just about giving credit; it’s also a way to get your work in front of more eyes.

Pro Tip: Tagging can really boost your post’s visibility and might even lead to more referrals and collaborations. Win-win!

4. Use Instagram Stories and Highlights

Instagram Stories are my go-to for sharing behind-the-scenes peeks, sneak previews, or even quick tips for brides-to-be. And Highlights? They’re perfect for saving those stories—like “Real Weddings,” “BTS,” or “Client Love.”

Why It’s Essential: Stories are a fun and casual way to keep your content fresh and engaging. Plus, they let your followers see the personality behind the lens!

5. Stay Connected with Your Followers

ENGAGEMENT IS EVERYTHING. I always make sure to reply to comments, like posts, and answer DMs. It’s a simple way to build a community and stay connected with people who could be your next clients!

Pro Tip: Even just spending 15 minutes a day interacting can really make a difference in how engaged your audience is.

6. Keep Your Posting Game Strong

We all know how hectic wedding season can get, and keeping up with Instagram can feel like a lot. This is where Metricool comes in handy for me. I use it to schedule my posts in advance, check how they’re doing, and manage everything from one spot. It’s a LIFESAVER for keeping my feed active, even when I’m super busy!

Why Consistency Matters: Regular posting keeps your profile active, helps you stay on people’s radar, and makes sure Instagram’s algorithm shows your content to more potential clients.

Quick Tip: Metricool has been my go-to for making sure I’m always posting, even when life gets crazy. You can check it out here.

7. Analyze and Improve

I’m always checking my Instagram stats to see what’s working and what’s not. Whether it’s which posts get the most likes or how many people watch my stories, these insights help me tweak my strategy to keep getting better.

Pro Tip: Don’t be afraid to try new things—like reels, carousels, or videos. Use what works and keep evolving your content!

Posting on Instagram as a wedding photographer isn’t just about sharing beautiful images; it’s about curating a feed that tells your unique story and connects with potential clients on a deeper level. By showcasing your best work, maintaining a consistent aesthetic, and utilizing tools like seamless carousel templates, you can create an Instagram presence that truly stands out.

Remember, Instagram is your digital portfolio. It’s where you can capture attention, inspire future clients, and celebrate the magical moments you create. Keep experimenting with different styles and techniques, and most importantly, let your passion for photography shine through every post.

So, grab those amazing shots, get creative with your layouts, and let your Instagram feed reflect the beauty and joy you bring to every wedding you photograph. Happy posting!


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PHOTOGRAPHER + EDUCATOR

My goal with every single shoot is to preserve your unique relationship in its most authentic and adventurous form, creating memories that resonate and stories that last a lifetime. After all, you only get one life, so fucking live it 🤘🏼

But my passion doesn’t stop there. I also love sharing my expertise and insights with fellow photographers, helping them grow and elevate their craft. Whether it’s through mentorship, behind-the-scenes guidance, or sharing tips and tricks I’ve learned over the years, I’m here to support others in capturing moments that matter just as much. Let’s create, learn, and live boldly—together.

CHANTEL ZETTEL

FREE PDF GUIDE

GET IT HERE

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